Advanced Diploma Units

Advanced Diploma Units

BSBADV602
Develop an advertising campaign

This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.

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BSBADV603
Manage advertising production

This unit describes the skills and knowledge required to manage advertising production of electronic and print advertising. It includes planning and directing the advertising production process, evaluating and selecting suppliers, and evaluating the final production of the advertisement according to the creative brief.

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BSBADV604
Execute and advertising campaign

This unit describes the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementation strategy, negotiating media contracts and monitoring the campaign

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BSBADV605
Evaluate Campaign Effectiveness

This unit describes the skills and knowledge required to develop and implement a campaign evaluation strategy to determine whether advertising objectives have been achieved.

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BSBDIV601
Develop and implement diversity policy

This unit describes the skills and knowledge required to research diversity and its importance to organisational activity and to draft, plan and implement diversity policy.

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BSBFIM601
Manage finances

This unit describes the skills and knowledge required to undertake budgeting, financial forecasting and reporting and to allocate and manage resources to achieve the required outputs for the business unit. It includes contributing to financial bids and estimates, allocating funds, managing budgets and reporting on financial activity.

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BSBHRM602
Manage human resources strategic planning

This unit describes the skills and knowledge required to develop, implement and maintain a strategic approach to managing human resources in an organisation ensuring that the organisation has the structure and staff to meet current and foreseeable business and performance objectives.

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BSBHRM604
Manage employee relations

This unit describes the skills and knowledge to develop and maintain a positive and productive workplace environment. It covers all aspects of employee relations impacting on managers at the strategic level.

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BSBINM601
Manage knowledge and information

This unit describes the skills and knowledge required to develop and maintain information processing systems to support decision making; and to optimise the use of knowledge and learning throughout the organisation. It applies to individuals who are responsible for ensuring that critical knowledge and information are readily available to review the organisation’s performance and to ensure its effective functioning. It applies to a wide range of knowledge and information such as business performance data, customer feedback, statistical data and financial data. No licensing, legislative or certification requirements apply to this unit at the time of publication.

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BSBINN601
Lead and manage organisational change

This unit describes skills and knowledge required to determine strategic change requirements and opportunities; and to develop, implement and evaluate change management strategies.

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BSBMGT605
Provide leadership across the organisation

This unit describes the skills and knowledge required to demonstrate senior leadership behaviour and personal and professional competence. Business ethics are also addressed in this unit.

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BSBMGT608
Manage innovation and continuous improvement

This unit describes the skills and knowledge required to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded.

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BSBMGT615
Contribute to organisation development

This unit describes the skills and knowledge required to contribute to the creation of an organisation development plan which ensures that the organisation will become more effective over time in achieving its goals.

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BSBMGT616
Develop and implement strategic plans

This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles.

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BSBMGT617
Develop and implement a business plan

This unit describes the skills and knowledge required to run a business operation and covers the steps required to develop and implement a business plan.

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BSBMKG603
Manage the marketing process

This unit describes the skills and knowledge required to strategically manage the marketing process and marketing personnel within an organisation.

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BSBMKG605
Evaluate international marketing opportunities

This unit describes the skills and knowledge required to evaluate the international environment, identify market factors and risks, and to assess viability of international marketing opportunities.

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BSBMKG606
Manage international marketing programs

This unit describes the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.

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BSBMKG607
Manage market research

This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation.

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BSBMKG608
Develop organisational marketing objectives

This unit describes the skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.

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BSBMKG609
Develop a marketing plan

This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation.

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