BSB61315 Advanced Diploma of Marketing and Communication

Learner Resource Prices (Per Item)

  • Black & White (10+)
  • $245.00
  • Colour (1 - 9)
  • $653.00
  • Colour (10+)
  • $408.00

Trainer Manual Price (Per Item)

  • Colour
  • $837.00

Qualification Descriptor

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Advanced Diploma of Marketing and Communication Pack - Includes 3 core units and 9 elective units = 12 units.

8 elective units must be selected from the electives listed below. The remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

The core units we offer are:
  • BSBADV602 Develop an advertising campaign 
  • BSBMGT616 Develop and implement strategic plans 
  • BSBMKG609 Develop a marketing plan
The elective units we offer are:
  • BSBADV605 Evaluate Campaign Effectiveness
  • BSBDIV601 Develop and implement diversity policy
  • BSBFIM601 Manage finances
  • BSBINM601 Manage knowledge and information
  • BSBINN601 Lead and manage organisational change
  • BSBMGT605 Provide leadership across the organisation
  • BSBMGT608 Manage innovation and continuous improvement
  • BSBMGT615 Contribute to organisation development
  • BSBMGT617 Develop and implement a business plan
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBMKG603 Manage the marketing process
  • BSBMKG605 Evaluate international marketing opportunities
  • BSBMKG606 Manage international marketing programs
  • BSBMKG607 Manage market research
  • BSBMKG608 Develop organisational marketing objectives
  • BSBRSK501 Manage risk
  • BSBSUS501 Develop workplace policy and procedures for sustainability

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