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BSB52415 Diploma of Marketing and Communication

Learner Resource Prices (Per Item)

  • Black & White (10+)
  • $214.00
  • Colour (1 - 9)
  • $592.00
  • Colour (10+)
  • $318.00

Trainer Manual Price (Per Item)

  • Colour
  • $786.00

Qualification Descriptor

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Diploma of Marketing and Communication Pack - Includes 3 core units and 9 elective units = 12 nits.

8 elective units must be selected from the electives listed below. The remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

The core units we offer are:
  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work
The elective units we offer are:
  • BSBADV507 Develop a media plan
  • BSBADV509 Create mass print media advertisements
  • BSBFIM501 Manage budgets and financial plans
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG506 Plan market research
  • BSBMKG510 Plan e-marketing communications
  • BSBMKG514 Implement and monitor marketing activities
  • BSBMKG515 Conduct a marketing audit

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